About

ASP Jewelry was founded by Allex in February of 2025 following the creation of a marquise ring that established the foundation of the brand.

With a background in visual and contemporary arts, Allex approaches jewelry through an interest in form, proportion, and material.

At the core of the brand is a belief that jewelry should feel like an extension of character. It should feel personal, expressive, and empowering. Part of that character is reflected in the ethics behind how each piece is made.

All pieces are produced in 14 karat gold and incorporate a range of natural stones, lab-grown diamonds, and colored gemstones. A long-standing interest in vintage jewelry and vintage culture informs the brand’s visual language and approach to design.

Based between the Upper East Side of New York and Miami Beach, Allex develops and designs each piece independently. ASP Jewelry emphasizes durability, material quality, and a restrained approach to contemporary fine jewelry intended for everyday wear.

Every stone is personally viewed before it is set. Diamonds and gemstones are selected individually, chosen not only for quality but also for their character. This hands-on approach ensures that each piece begins with materials that meet the highest standards before ever reaching the bench.

Supporting small businesses and independent artisans is a central part of this philosophy. The jewelry world has long been built on specialized knowledge passed down through generations. By working within this network of makers, the brand helps sustain a community of craftspeople who continue to uphold the traditions of fine jewelry making.